Simple explanatory animations

Animation storyboard

In addition to charts, maps, infographics and online data visualization, one of the subjects we discuss in our Infographics and Data Visualization workshop (check out the new online version of the workshop) is simple explanatory animations. Short videos are highly effective, ideal for any device size and easy to share in social media.

During the workshop we look at outstanding examples and discuss the whole process. It starts with writing a concise and effective script, perhaps the most important part of a successful animation. We show how we create storyboards, voiceovers, music and effects, and the importance of hitting the right pace, tone and visual style for your purpose and audience.

The process is not as intimidating as someone looking at starting with animations may think. With simple vector-style art created in Illustrator and using animation software such as After Effects, it’s a simple process.

Many organizations ask us to explain relatively complex topics internally or to the public in short explanatory videos. Here are a few examples of animations we have done recently for the World Bank Group (about disaster risk management and hydrometeorological systems) and for the Pew Charitable Trusts (about new systems to manage fisheries).

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